Amid the coronavirus outbreak, hand sanitizer is becoming especially hard to come by — even for those who need it most. L’Oréal, one of the world’s largest beauty producers, is taking it upon itself to respond to this shortage.
As reported by WWD, the label has begun using its facilities to produce both hand sanitizer and hydroalcoholic gel, two things in short supply since the outbreak of the virus.
But that’s not all L’Oréal has planned to help the fight against COVID-19. The brand announced its intention to use its foundation to donate one million euros to help the disadvantaged during these times. The money will be distributed to several partner associations, who will also be offered hygiene kits and hydroalcoholic gel intended for use by social workers, volunteers, and beneficiaries.
“In this exceptional crisis situation it is our responsibility to contribute in every possible way to the collective effort,” explained Jean-Paul Agon, L’Oréal chairman and chief executive officer. “Through these gestures, L’Oréal wishes to express its appreciation, support and solidarity with all those who mobilize with extraordinary courage and abnegation to fight against this pandemic.”
In this spirit, L’Oréal is freezing all of the receivables — essentially “debts” — owed to them by small and medium-sized businesses as a result of the crisis. They will also work with those most affected to set up a payment system better tailored to their current situation.
L’Oréal is one of several brands actively joining in the fight against the virus. LVMH recently announced that it would convert its fragrance and cosmetics division into another production house for the much-needed hydroalcoholic gel. Like L’Oréal, LVMH will distribute this gel to French authorities, with priority going to French hospitals.
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